[DOWNLOAD] "Note on Retail Marketing Research" by Michael R. Pearce ~ Book PDF Kindle ePub Free
eBook details
- Title: Note on Retail Marketing Research
- Author : Michael R. Pearce
- Release Date : January 14, 2005
- Genre: Business & Personal Finance,Books,Marketing & Sales,
- Pages : * pages
- Size : 828 KB
Description
This note describes many aspects of secondary and primary market research from the retailer's perspective. The value of information in making marketing decisions does not distinguish the retailer from other marketers; however, the retailer is in an enviable position to gather information directly from customers. Increasingly, retailers are considering their stores as "laboratories" for understanding the consumer marketplace.
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