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(DOWNLOAD) "Note on Retail Customer Analysis" by Michael R. Pearce * Book PDF Kindle ePub Free

Note on Retail Customer Analysis

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eBook details

  • Title: Note on Retail Customer Analysis
  • Author : Michael R. Pearce
  • Release Date : January 28, 2005
  • Genre: Business & Personal Finance,Books,Marketing & Sales,
  • Pages : * pages
  • Size : 496 KB

Description

Retail marketers succeed by serving and satisfying customers. Accordingly, every retailer should be vitally concerned with identifying and understanding both current and potential customers, also known as prospects. This note explores how retailers approach customer analysis, segmentation, trade areas, etc.


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