[Download] "Note on Test Marketing" by Michael R. Pearce # Book PDF Kindle ePub Free
eBook details
- Title: Note on Test Marketing
- Author : Michael R. Pearce
- Release Date : January 11, 2009
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 322 KB
Description
Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results.
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