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[DOWNLOAD] "Note on Database Marketing" by Michael R. Pearce * Book PDF Kindle ePub Free

Note on Database Marketing

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eBook details

  • Title: Note on Database Marketing
  • Author : Michael R. Pearce
  • Release Date : January 02, 2003
  • Genre: Business & Personal Finance,Books,Marketing & Sales,
  • Pages : * pages
  • Size : 1405 KB

Description

Data-driven marketing is not an entirely new concept or practice. With advances in information technology, many aspects of marketing operations have become informationalized. This note provides technical information about database marketing. The intent is to familiarize readers with database technologies, including data mining from a marketing perspective, databases, data warehouses, and decision support systems.


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