(DOWNLOAD) "Note on Demystifying the Media" by Christina A. Cavanagh ~ eBook PDF Kindle ePub Free
eBook details
- Title: Note on Demystifying the Media
- Author : Christina A. Cavanagh
- Release Date : January 24, 2004
- Genre: Business & Personal Finance,Books,Management & Leadership,
- Pages : * pages
- Size : 282 KB
Description
Executives must be able to represent their organizations to external stakeholders in a climate of public distrust and media vigilance. This note covers three practical areas in dealing with the media: what to do when a reporter calls, what makes a good story and ways to get the message out to the media.
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